The Psychological Society of Ireland



The Psychological Society of Ireland,
Floor 2, Grantham House,
Grantham Street, Dublin 8, D08 W8HD.


Brain for Business

Venue: Merrion Hotel, Dublin 2
Date/Time: 8th September, 2017, 9am to 5pm
Learning Credits: 4

Fees: Fees – Early Bird €495 per person
Standard €595 per person (from 1st August)

Discounts available for multiple attendees from the same organisation

Led jointly by a world-renowned neuroscientist and a leading management consultant, the Brain for Business series of workshops will bring together practical insights from the world of behavioural and brain science to deliver better business practice and outcomes.

Neuroscience – the science of brain and behaviour – is the key science of the 21st century. It is the science that explores what makes each of us thinking, feeling and behaving individuals, and what ultimately defines us as human beings
The Brain for Business series of workshops will bridge the gap between the latest advances in neuroscience and the day-to-day experience of leaders in the real world of business and organisations. By applying recent research on brain function to people within organisations and workplaces – and especially knowledge workers – key lessons and practical insights from neuroscience will be highlighted which programme participants will be able to apply immediately in order to help change leaders, organisations and organisational practice for the better.

For whom?

  • Practicing psychologists
  • Organisational psychologists
  • OD specialists
  • Management consultants
  • Practicing managers
  • HR practitioners

Learning outcomes
On successful completion of this workshop, participants will be able to:

  • Understand at a high-level the structure and functions of the nervous system;
  • Discuss principles, models and theories of brain and behaviour and apply them to understanding the integrative functioning of the nervous across a wide range of brain states, behaviours and organisational processes;
  • Describe and evaluate models of brain and behaviour within organisations;
  • Evaluate the relationship between normal and non-psychiatric but extreme states of stress during more general brain and behavioural function;
  • Be able to reason from what we know about normal states of brain and cognitive function to the likely effects of both extreme states (e.g. stress) and the fostering of resilience;
  • Understand the principles and methods involved in doing research in the area.


  • Providing insights from the field of neuroscience which will allow psychologists to enhance and improve their day-to-day practice
  • Examining key aspects of human behaviour relevant to business and management practice to understand not just the what but also the how and the why – and how it can be done differently
  • Building a bridge from over 30 years of neuroscience research to practical, everyday insights which will redefine the way organisations incorporate brain sciences into their culture, strategy and operations
  • Helping leaders at all levels within organisations enhance their effectiveness and the effectiveness of their teams in a measurable and reportable way
  • Supporting leaders and teams to generate new capabilities and ideas of significant commercial, practical and tangible value

Sessions as follows

Session 1 – 9am to 10.30am
How the brain works: What you need to know
The brain is the most complex entity in the known universe. This section provides a short introduction to brain plasticity, and asks the question: who’s in charge of you? Your conscious ‘you’, or your non-conscious ‘you’? Through simple experiments and interactive exercises, participants will gain greater into these pivotal questions.

Break – 10.30am to 10.45am

Session 2 – 10.45am to 12.30pm
Mindsets, Self-talk and Changing Behaviour
The science of mindsets and self-talk are key to helping individuals control and change their behaviour. We will explore both concepts see how through the application of “deliberate practice” you can achieve more and be successful.

Lunch – 12.30pm to 1.30pm

Session 3 – 1.30pm to 3.00pm

Leadership: Perception, Brand and the Brain
As humans we automatically define status within groups – who is the leader, why they are the leader and why I should follow them. Yet why is this? A key aspect relates to the subconscious messages which we all send and receive – our own personal brand. In this session, we will explore the perceptions of the personal brand and how those same mechanisms also apply to brand perception in general.

Break – 3pm to 3.15

Session 4 – 3.30 to 5pm
Optimising Performance and Resilience
Almost without exception, humans want to do more, achieve more and be more successful. We will explore how each person can optimise their personal performance and brain hygiene, while also building resilience in the face of the stresses and strains in organisational and every-day life.

Methods of teaching and form of the event

  • Delivered through a workshop approach, the event will be highly interactive and will require both engagement and participation.
  • Learning methods will include: lecture, discussion, case studies, group work, individual reflection
  • No preparation or prior experience are necessary, though it would be helpful should attendees have had practice experience working with organisations and organisational leaders.
  • Participants will receive printed materials to support their learning

Relevant recent developments in the area being covered by the course:
Many conventional treatments of organisational life (broadly conceived) ignore those aspects of human behaviour that are founded on the shared similarities of brain structure and function between individuals. Our starting point in the workshop arises from the simple reality that our behaviour arises from the structure and function of our brains. We then proceed by examining a series of brain–based (‘neurocognitive’) analyses of common aspects of human behaviour relevant to business and management practice. The material to be presented will comprise the latest empirically-sound work in brain and behaviour relevant to organisation life. 

Shane O’Mara
Shane O’Mara is Professor of Experimental Brain Research at Trinity College Dublin and a Wellcome Trust Senior Investigator. His research explores the brain systems supporting learning, memory, and cognition, and the brain systems affected by stress and depression. He also explores applying brain science in business and organisations. He has published >120 papers, has edited 3 books, and has written a book examines brain function under stress and duress. His new book is called ‘A Brain for Business – A Brain for Life’, and will be published by Palgrave Macmillan in their ‘Neuroscience for Leaders’ series in 2017. He has done many specialist workshops and seminars in this area. He is a graduate of the National University of Ireland, Galway and of Oxford University.

Laurie Knell
Laurie Knell is a leading management consultant with almost 20 years’ experience working in the consultancy, technology and transportation sectors in Ireland, Europe and Australia and has a track record of delivering organizational change, strategic realignment and business growth both as a consultant and as a leader within organizations. Laurie specialises in working with senior business leaders and their teams, helping them achieve breakthrough performance across the organisation and has worked internationally with leaders and executives in a wide-range of sectors including technology, transportation, finance, pharmaceutical, FMCG, and agri-business. More recently he has worked closely with senior leaders in the sporting field to enhance individual and team performance. Laurie has undertaken studies and advised governmental and semi-state organisation bodies on key policy and priority areas. Laurie is an Associate Lecturer on the Open University Business School’s MBA program, focusing on key aspects of general management as well as creativity and innovation in the workplace. He has contributed to published university texts and course work in these areas.

MassimIilIano (Max) Bianchi
Max joined Transpharmation Ltd in January 2014 as General Manager and Scientific Director of the Irish subsidiary Transpharmation Ireland Ltd, a Campus Company at the Trinity College Dublin where he is also an adjunct professor at the school of psychology. Dr. M. Bianchi has 16 years of research experience on neuropharmacology, neuronal cytoskeletal plasticity, and drug discovery. He worked with the former Psychiatry Centre of Excellence for Drug Discovery of GlaxoSmithKline (Psychiatry CEDD-GSK) and during this time successfully completed is Ph.D. on the neuropsychopharmacology of cytoskeletal microtubules (University of Nottingham, UK). He then joined the French Biotech MAPREG in 2007 to establish and lead a new psychopharmacology unit. Transpharmation Ireland Ltd. is the only Contract Research Organization in Ireland specifically focused on psychiatric and neurodegenerative disorders currently formed by an international team of 10 people. In only a few years the company becomes a recognized world leader in the field with a global portfolio of clients including the major pharmaceutical companies. Dr. M. Bianchi is the author of several scientific publications and patents, he is also engaged to facilitate the understanding of the neurobiology of psychiatric and neurodegenerative disorders to lay people.

Sacha Dekker
Senior Director of Sales Learning at Oracle
Fontys University – English and Communication Management
In April 2009 Sacha was diagnosed with a rare form of epilepsy, after having her first seizure in January of that year. In August 2015, she had a right temporal lobectomy, with the aim of taking out the brain tissue causing the seizures. After waking up fully paralysed on her left side and being told she wouldn’t walk again, she fought her way back and on the anniversary of the surgery, 24 August 2016, walked down the 1,5 km long pier in front of her house.
Sacha went back to work after a year and is currently working as Senior Director of Sales Learning in Oracle, having previously held senior Learning & Development roles with both LinkedIn and Shell.

Cancellation and Refunds policy
Before 17 July 2017 Full Refund
Before 7 August 2017 50% Refund
After 7 August 2017 No Refund

Contact the following for making reservations and enquires:
Brain for Business Workshop Series
c/o Conference Organisers
20C The Courtyard, Castle Street
Co Dublin
+353 1-2859033


X We use Session cookies to provide a better user experience to members and Google Analytics cookies for web traffic analysis only

NOTE: No personal information is stored in any cookies set by this website.

If you need more information on compliance with the EU Cookie Directive (EU Directive 2009/136/EC) please contact Active Online 0n 01 8666116 or

Allow cookies:
Yes No

One cookie will be stored to remember your selection.